Explanation
In this example, the goal is to count numbers in the range B5:B15 ( named data ) that begin with the numbers shown in column D. You would think this would be a good problem to solve with the COUNTIF function but for reasons explained below, COUNTIF won’t work. Instead, you can use the SUMPRODUCT and Boolean logic . See below for a full explanation.
COUNTIF function
The COUNTIF function returns the count of cells that meet one or more criteria, and supports logical operators (>,<,<>,=) and wildcards (,?) for partial matching. You would think you could use the COUNTIF function with the asterisk wildcard () like this:
=COUNTIF(data,"25*") // returns 0
The problem however is using any wildcard character means criteria must be handled as a text value in double quotes ("") whereas the values in column B are TRUE numbers. As a result, COUNTIF will never find a matching number and the result will always be zero. You might also think of this trick to coerce the numbers in data to text by concatenating an empty string ("") to the range like this:
=COUNTIF(data&"","25*") // throws error
But this will throw an error, because COUNTIF is in a group of eight functions that require an actual range for range arguments. In other words, you can’t use an array operation in place of a range argument.
SUMPRODUCT function
Another way to solve this problem is with the SUMPRODUCT function , the LEFT function , and Boolean logic . To count numbers in data that begin with 25, we can use a formula like this:
=SUMPRODUCT(--(LEFT(data,2)="25")) // returns 5
Working from the inside out, the LEFT function is used to check all numbers in data like this:
LEFT(data,2)="25"
Because we give LEFT 11 numbers in the range B5:B15, LEFT returns an array with 11 results:
{"25";"25";"35";"45";"25";"45";"25";"45";"25";"35";"55"}="25"
We then compare each value to “25” to force a TRUE or FALSE result. Note that LEFT automatically converts the numbers to text, so we use the text value “25” for the comparison. The result is an array of TRUE and FALSE values:
{TRUE;TRUE;FALSE;FALSE;TRUE;FALSE;TRUE;FALSE;TRUE;FALSE;FALSE}
In this array, TRUE values correspond to numbers that begin with “25” and FALSE values represent numbers that don’t. We want to count these results, but first we need to convert the TRUE and FALSE values to 1s and 0s. To do this, we use a double negative (–).
--{TRUE;TRUE;FALSE;FALSE;TRUE;FALSE;TRUE;FALSE;TRUE;FALSE;FALSE}
The resulting array contains only 1s and 0s and is delivered directly to the SUMPRODUCT function:
=SUMPRODUCT({1;1;0;0;1;0;1;0;1;0;0})
With only a single array to process, SUMPRODUCT sums the items in the array and returns 5 as result. In this formula, note we are hardcoding the value “25” and the length of 2. To adapt the formula for the worksheet shown, where the numbers we want to count appear in column D, we use the LEN function and a reference to cell D5 like this:
=SUMPRODUCT(--(LEFT(data,LEN(D5))=D5))
The LEN function returns the number of characters in D5. This makes the formula more generic so it will support numbers of different lengths. Also note that the numbers in column D are entered as text values, since the result from LEFT will also be text. You can avoid this requirement by adapting the formula to coerce the value in D5 to text:
=SUMPRODUCT(--(LEFT(data,LEN(D5))=D5&""))
Here we concatenate an empty string ("") to the D5, which converts any number to text. This version of the formula will work when there are numbers in column D, or text values.
Note: In Excel 365 and Excel 2021 you can use the SUM function instead of SUMPRODUCT if you prefer. This article provides more detail .
Explanation
In this example, the goal is to count numbers that contain leading zeros. In cell E5, we have the code “009875” and we want to count how many times this code appears in the range B5:B16. The challenge is that Excel can be finicky with leading zeros. Technically, the values in B5:B16 are text , as is the value in E5. However, sometimes text values that contain numbers are converted to numeric values as they go through Excel’s calculation engine. When this happens, the leading zeros will be silently removed, which can cause an incorrect result. The article below explains the problem in more detail. For convenience, code (B5:B16) and qty (C5:C16) are named ranges .
COUNTIF with leading zeros
A common situation where leading zeros do not behave as expected is when functions like COUNTIF , COUNTIFS , SUMIF , SUMIFS , etc. are configured to use numbers with leading zeros. To demonstrate this problem, consider the formula below:

Here the COUNTIF function is set up to count values in B4:B8 that are equal to “01”. We expect a result of 1, but COUNTIF returns 5.
=COUNTIF(B4:B8,"01") // returns 5
Somewhere in the calculation process, the leading zeros get dropped and all cells evaluate to 1. This is clearly not the result we want, and shows a limitation of the COUNTIF function. Similarly, if we apply COUNTIF to the worksheet shown above, we get the incorrect result of 4:
=COUNTIF(code,E5) // returns 4
The leading zeros in “009875” are stripped, and 9875 is counted 4 times, when the correct result for “009875"is 2.
Note: COUNTIF is in a group of 8 functions that share some particular quirks and limitations.
SUMPRODUCT solution
A simple solution to this problem is to use the SUMPRODUCT function like this:
=SUMPRODUCT(--(code=E5))
Working from the inside out, we are using the following expression as a logical test :
code=E5
Because code is the named range B5:B16, which contains 12 values, the expression yields 12 TRUE/FALSE results in an array like this:
{FALSE;FALSE;FALSE;TRUE;FALSE;FALSE;FALSE;FALSE;TRUE;FALSE;FALSE;FALSE}
The TRUE values in the array correspond to the cells in B5:B16 that contain “009875”. You can see we have TRUE at the fourth cell (B8) and the ninth cell (B13).
Next, we use a double negative (–) to coerce the TRUE/FALSE values to 1s and 0s, which creates the following array:
{0;0;0;1;0;0;0;0;1;0;0;0}
This array is delivered directly to the SUMPRODUCT function, which sums the array and returns a final result:
=SUMPRODUCT({0;0;0;1;0;0;0;0;1;0;0;0}) // returns 2
This is an example of using Boolean algebra in Excel , and you will see many more advanced formulas use this technique. The nice thing about this approach is that it can be easily extended, as explained below.
Sum quantities
As you might have guessed, if you try to use the SUMIF function to sum the quantities associated with code “009875”, the same problem will occur. The formula below returns 14, when the correct result is 7:
=SUMIF(code,E5,qty) // returns 14
The cause of the problem is the same: the leading zeros in “009875” get stripped during the SUMIF calculation, which causes “009875” to be grouped together with “9875”, and SUMIF sums the quantities associated with both codes.
One of the nicest things about using SUMPRODUCT to perform conditional counts as we did above, is that we can easily extend the logic to perform conditional sums. In this case, all we need to do is multiply the counting logic by the named range qty (C5:C16) like this:
=SUMPRODUCT(--(code=E5)*qty)
This is the formula used in cell G5 of the worksheet. Since we already know that the expression:
--(code=E5)
results in an array of 1s and 0s, we can simplify the formula like this:
=SUMPRODUCT({0;0;0;1;0;0;0;0;1;0;0;0}*qty)
Then, evaluating quantities ( qty ), we get:
=SUMPRODUCT({0;0;0;1;0;0;0;0;1;0;0;0}*{3;6;4;2;5;6;2;4;5;1;3;3})
After the two arrays are multiplied together we have:
=SUMPRODUCT({0;0;0;2;0;0;0;0;5;0;0;0}) // returns 7
Notice how the zeros in the first array “cancel out” the irrelevant quantities in the second array. In other words, the exact same logic we used to count code “009875” is used to sum quantities associated with code “009875”. The final result from SUMPRODUCT is 7.
SUMPRODUCT is a workhorse function that can solve many tricky problems in Excel. See more examples here .
Note: technically the double negative (–) is not needed in the formula to sum quantities above because the math operation of multiplying the two arrays together will automatically coerce the TRUE and FALSE values in the first arrays with 1s and 0s. However, the double negative does no harm and makes the counting and summing formulas easier to compare.